Carolyn Baron Founder CEO + Owner
Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native Carolyn Baron, a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health & Wellness industries.
Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology and Film Arts from Bard, she was one of the early pioneers of international collaboration through the internet, and rose to become a leader in developing arts & health based business ventures, carving out niches in the USA, Italy, Canada, and the UK.
Ron Thaler Partner + Head of Music
A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for his work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke Shields, Ron has been featured on more than 450 recordings, his musical collaborations having been heard upwards of 30 billion times and garnering 6 billion views.
He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David Guetta, Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil Zappa, Simaku, Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.
Daniela C. Head A&R + Artist Relations + Partner
Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're likely to find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and colorful initiatives. At any moment you might see her diligently corralling new sounds, digging deep into our web matrix, positing thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying and conference strategies with our CEO and Head of Music.
The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was taught at an early age how to merge old school sensibilities with new school ears.
Jonathan Shipman Branding and Strategy
Jonathan Shipman is a visionary leader in the content creation space with a career spanning from being named the first Head of Integrated production at McCann NY, a global advertising network, to Managing Director of Framestore NY, the international multi Oscar winning VFX house.
Mark Roos Director Of Custom Music
Mark Roos is an Emmy Award winning composer based in New York for film, television and advertising and successfully connects people in a powerful way through his compositions. He has composed for Jerry Seinfeld's Comedians in Cars Getting Coffee, American Pickers, Catfish, The Kardashians, Murder One, Microsoft and Pixar. Mark Roos also serves on the Board of Directors for the Society of Composers and Lyricists.
Craig Dodge Custom Department + A&R East Coast
Where would you expect to find an award winning, classically trained film, television, and video game composer, university professor, and international music & audio designer for National Geographic, the BBC, the NFL (National Football League), and the Discovery Channel? Well in Prince Edward Island, Canada, naturally!
Charlene La-Toyah Holder Music Licensing (UK)
Music is the thread that runs through everything that Charlene does! This sounds somewhat clichéyet it's true. Charlene probably started to sing soon after she began talking! She would do so with constant encouragement from her late grandmother and parents. She has early memories of playing the bass guitar whilst her dad played his rhythm guitar.
Fred Hanba aka Freddy Nyce A&R
Fred started his career in the music industry as an intern for Tommy Boy Entertainment where he assisted the A&R department with their research on the 12 volume Hip Hop Compilation “Hip Hop Essentials.” He then became an assistant to the CEO, Tom Silverman, from whom he learned an extensive amount about the music industry.
Mog Fry A&R Bristol, UK
Mog Fry creates works of art from the heart through music, visual arts and creative writing. She celebrates the joy of nature and strives to transcribe the gentleness and beauty of the world through her art and music.