Carolyn Baron Founder CEO + Owner
Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native
Carolyn Baron, a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health &
Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology
and Film Arts from Bard, she was one of the early pioneers of international collaboration through the
internet, and rose to become a leader in developing arts & health based business ventures, carving out
niches in the USA, Italy, Canada, and the UK.
Ron Thaler Partner + Head of Music
A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for
his work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke
Shields, Ron has been featured on more than 450 recordings, his musical collaborations having been heard
upwards of 30 billion times and garnering 6 billion views.
He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David
Guetta, Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil
Zappa, Simaku, Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.
Daniela C. Head A&R + Artist Relations + Partner
Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're
likely to find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and
colorful initiatives. At any moment you might see her diligently corralling new sounds, digging deep into
our web matrix, positing thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying
and conference strategies with our CEO and Head of Music.
The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was
taught at an early age how to merge old school sensibilities with new school ears.
Kyle King Director of Licensing
As Soda Box Music sales leader, Kyle brings a diverse track record of success in media/music sales and
licensing as a National Sales Manager, Music Publisher, Business Owner and Film/Video Producer.
A Texas native, his initial experience included 10 years as a Writer/Producer for Film and Video
production for Corporate, Advertising and Marketing projects in the Dallas/Fort Worth market.
Jonathan Shipman Branding and Strategy
Jonathan Shipman is a visionary leader in the content creation space with a career spanning from being named
the first Head of Integrated production at McCann NY, a global advertising network, to Managing Director of
Framestore NY, the international multi Oscar winning VFX house.
Mark Roos Director Of Custom Music
Mark Roos is an Emmy Award winning composer based in New York for film, television and advertising and
successfully connects people in a powerful way through his compositions. He has composed for Jerry
Seinfeld's Comedians in Cars Getting Coffee, American Pickers, Catfish, The Kardashians, Murder One,
Microsoft and Pixar. Mark Roos also serves on the Board of Directors for the Society of Composers and
Craig Dodge Custom Department + A&R East Coast
Where would you expect to find an award winning, classically trained film, television, and video game
composer, university professor, and international music & audio designer for National Geographic, the
BBC, the NFL (National Football League), and the Discovery Channel? Well in Prince Edward Island, Canada,
Charlene La-Toyah Holder Music Licensing (UK)
Music is the thread that runs through everything that Charlene does! This sounds somewhat clichéyet
it's true. Charlene probably started to sing soon after she began talking! She would do so with constant
encouragement from her late grandmother and parents. She has early memories of playing the bass guitar
whilst her dad played his rhythm guitar.
Fred Hanba aka Freddy Nyce
Fred started his career in the music industry as an intern for Tommy Boy Entertainment where he assisted the
A&R department with their research on the 12 volume Hip Hop Compilation “Hip Hop
Essentials.” He then became an assistant to the CEO, Tom Silverman, from whom he learned an extensive
amount about the music industry.
Mog Fry A&R Bristol, UK
Mog Fry creates works of art from the heart through music, visual arts and creative writing. She celebrates
the joy of nature and strives to transcribe the gentleness and beauty of the world through her art and