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Carolyn Baron
Founder CEO + Owner
Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native
Carolyn Baron, a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health &
Wellness industries.
Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology
and Film Arts from Bard, she was one of the early pioneers of international collaboration through the
internet, and rose to become a leader in developing arts & health based business ventures, carving out
niches in the USA, Italy, Canada, and the UK.
Marrying the two disciplines resonated loudly with many, generating
the modern "hipster" multi-billion dollar Health & Wellness sector we see today. During the 90's and
2000's, Carolyn would often be captured next to contessas, film stars, athletes, and some of the world's
most renown industrialists, sharing her principles for positivity through self-expression and self-healing.
This notoriety led to important collaborations within the music industry, as she was invited to write music
for synchronization and record label initiatives, resulting in multiple placements in feature films,
television programs, and industrials, and even hosted her own NBTMusic Radio blog series on "The Art Of
Collaboration".
"When I was growing up, music brought me the most joy… and
basically saved my life". A fierce defender of artist rights, the company's motto, We're Listening, is a
reflection of Carolyn's own evolution in connecting with art and with like-minded creative and business
people.
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Ron Thaler
Partner + Head of Music
A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for
his work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke
Shields, Ron has been featured on more than 450 recordings, his musical collaborations having been heard
upwards of 30 billion times and garnering 6 billion views.
He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David
Guetta, Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil
Zappa, Simaku, Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.
Ron's catalogue has itself benefitted from more than 100 music
placements on The Cartoon Network, Coca-Cola, McDonald's, ESPN, MTV, Bravo, and with The Nashville Predators
(NHL Hockey), on primetime TV programs The OC (Fox), One Tree Hill (WB), Lipstick Jungle (NBC), Laguna Beach
(MTV), Sweet Sixteen (MTV), Auckland Daze (TVNZ), and Canada AM; and on major motion pictures featuring Jane
Fonda, Jennifer Lopez, Danny Aiello, Angie Harmon, Joy Lenz, Brooke Shields, Andrew McCarty, and Tom
Braidwood.
Ron is now Head Of Music at Soda Box, splitting his time between
crafting impactful and character-driven custom music tracks, mentoring and expanding the Soda Box roster of
artists and creators, and propelling SBM's unique catalogue offerings into the hands of music supervisors,
filmmakers, video-game creators, and boutique advertising firms.
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Daniela C.
Head A&R + Artist Relations + Partner
Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're
likely to find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and
colorful initiatives. At any moment you might see her diligently corralling new sounds, digging deep into
our web matrix, positing thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying
and conference strategies with our CEO and Head of Music.
The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was
taught at an early age how to merge old school sensibilities with new school ears.
“I could sit for hours on end, with my father's big 224's
pressed up to my ears, listening to those vinyls, those great creators, and totally get lost in it. They
showed me the way, paved the road. They gave me an understanding of the passion I need to push, and the kind
of true artistic integrity it takes to be part of the now”
Pizzazz and sheer will continue to shape Daniela's visible desire to
feel, smell, taste, and live her passions. And to explore. These aesthetic well-doings have led her down
parallel paths of creative pursuit: running her own nouvelle-cuisine catering company, and building a
successful career as a songwriter and performing artist.
In 2008, with Canadian vocalist Addictiv, Daniela found success with
her single Little Game breaking into the CHR Top-40 charts, securing two Canadian Radio Music Awards
nominations in the Dance/Urban/Rhythmic class. Soon after followed collaborations with Miami-based rapper
Pitbull and a feature on New York artist Papoose's single Everything.
Her musical contributions continue to flourish, through associations
with Ricky J, Carl Henry, Liquid (BV3), Distant Reckoning, Czar Records, and Double O Records. Along with
songwriting/publishing commitments and her important work at SODA BOX MUSIC, Daniela finds herself drawn to
stages far and wide, performing alongside Erykah Badu, Ja Rule, Tyrese, Usher, Ashanti, Master P and TLC.
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Kyle King
Director of Licensing
As Soda Box Music sales leader, Kyle brings a diverse track record of success in media/music sales and
licensing as a National Sales Manager, Music Publisher, Business Owner and Film/Video Producer.
A Texas native, his initial experience included 10 years as a Writer/Producer for Film and Video
production for Corporate, Advertising and Marketing projects in the Dallas/Fort Worth market.
That blend of creative, sales and project management became a launchpad for his move into Music
Licensing. Kyle began with FirstCom Music (now Universal) as a Regional Sales Rep and within two years
his success at growing new revenue landed a promotion to National Sales Manager. Kyle maintained a
Sales Lead role while managing a team of six, expanding the annual revenue by an average of 200+
percent each year during his tenure. Strengths included landing and growing numerous Major accounts
in Cable/Network TV, Sports Networks, Broadcast TV, Program Producers and Production houses.
After six years at FirstCom, Kyle moved to Nashville as National Sales Manager with 615 Music. Already
proven in TV News music, 615 was launching their new music library. Kyle’s directives included assisting
the CEO with building the new catalog and acquiring premier sub-publisher content. Within four years,
the 615 Music library became a major player with numerous projects in Broadcast, Corporate and
Advertising. Kyle also developed expertise in Custom music licensing, using his “Producer” background
to secure world-class Nashville musicians into creating dynamic new custom branding across varied
market types, kick-starting valuable new revenue streams to augment the fast-growing library sales.
His eight years at 615 Music constructed a strong foundation for the catalog’s acquisition by WarnerChappell Music, now recognized globally as an expansive, premier music provider. In 2005 he departed
615 Music and formed the custom music house “AirCast” in Nashville, attaining branding projects with
large Corporate and Broadcast group projects, and which was later acquired by LA-based Megatrax.
With Soda Box Music, Kyle manages business development, which includes all licensing of the catalog
into new target markets globally, while assisting the CEO and A+R Director with marketing and branding.
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Jonathan Shipman
Branding and Strategy
Jonathan Shipman is a visionary leader in the content creation space with a career spanning from being named
the first Head of Integrated production at McCann NY, a global advertising network, to Managing Director of
Framestore NY, the international multi Oscar winning VFX house.
Shipman was responsible for transforming Framestore's NY office from
a single discipline VFX company to a multi platform offering with core competencies to include VFX, design,
nose to tail production, and the first VR/AR studios.
Under Shipman’s watch these dramatic changes led to Framestore
creating the first group VR experience for Lockheed Martin/McCann’s Field trip to Mars winning 4
production company of the year awards along with 19 Cannes Lions.
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Mark Roos
Director Of Custom Music
Mark Roos is an Emmy Award winning composer based in New York for film, television and advertising and
successfully connects people in a powerful way through his compositions. He has composed for Jerry
Seinfeld's Comedians in Cars Getting Coffee, American Pickers, Catfish, The Kardashians, Murder One,
Microsoft and Pixar. Mark Roos also serves on the Board of Directors for the Society of Composers and
Lyricists.
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Craig Dodge
Custom Department + A&R East Coast
Where would you expect to find an award winning, classically trained film, television, and video game
composer, university professor, and international music & audio designer for National Geographic, the
BBC, the NFL (National Football League), and the Discovery Channel? Well in Prince Edward Island, Canada,
naturally!
Meet Craig Dodge, SODA BOX MUSIC's intrepid A&R personality and
Assistant Director of our Custom Music Shop. His responsibilities are many, his skill sets numerous, his
shoulders broad. We are honored that he has put time aside to work with us, and help filmmakers, artists,
and composers flourish and taste the fruits of building the perfect audio signature for their projects.
His special touch can be heard on more than 100 films and television
shows airing daily in 110 countries. He has written music for 35 video games on various platforms, also
acting as lead audio designer for the projects. His ability to write in a variety of musical styles and
genres, whether working in electronic environments or with full orchestras, has built him an impressive
following among music supervisors and industry curators.
In creating these unique soundscapes, Craig continues to shape the
world's ears… just watch and listen to: Pawn Stars (History Channel), Catfish - The TV Show (MTV),
Hardcore Heroes (History Channel), Al Capone : Icon (PBS), Tito vs. Bonnar: Winner Take All (Spike TV),
American Pickers, Pawn Stars UK, Toddlers & Tiaras (TLC), Beasts of the Bayou (Discovery), River
Monsters (Animal Planet), Real Housewives of Miami (Bravo), Gator Boys (Animal Planet), House of Horrors
(Discovery), Big Bad Wood (National Geographic), Hot Listings Miami (Style Network), Caught on Camera
(MSNBC), Don't Drive Here (Discovery), Hotel Impossible (Travel Channel), Stalked: Someone's Watching
(Discovery), Grand Benders (MTV/BPMTV), Bloody Good (Discovery/Sony/IMAX), Turnaround King (National
Geographic), Alaska Wing Men (National Geographic), Mrs. Eastwood & Company (E! Entertainment),
Levantate (Telemundo), This is Life with Lisa Ling (CNN), Logitech, Barclay’s Premier League, New York
Knicks Basketball (MSG Network), NFL, NHL, Fox Sports 1, Bell Media, Six Flags, Jergens…and on and
on!
For equal parts acoustic color panache and future-compelling
hybrids, Craig is your man.
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Charlene La-Toyah Holder
Music Licensing (UK)
Music is the thread that runs through everything that Charlene does! This sounds somewhat clichéyet
it's true. Charlene probably started to sing soon after she began talking! She would do so with constant
encouragement from her late grandmother and parents. She has early memories of playing the bass guitar
whilst her dad played his rhythm guitar.
Later, Charlene would transfer her musical knowledge by assisting
with teaching in youth choirs and community music groups. She also had a deep passion for literature, often
writing poetry and short stories, which was the perfect precursor to songwriting. An endless perusal of the
credits on the album sleeves in her mum's record collection pointed to the beginning of Charlene's intrigue
with Intellectual Property - wanting to know the roles of those credited whilst understanding the legal
necessity of doing so.
A keen and astute researcher, Charlene's prowess and deeply
analytical approach to her studies and various projects, was recognised when selected to participate in a
programme for exceptional students in Social Sciences at the London School of Economics. A joint honours
degree in Law and Psychology followed, allowing Charlene to merge her passion for the Law and aptitude for
Social Sciences.
A talented songwriter of over 40 original works, and proficient
vocalist, Charlene possesses the unique amalgam of an understanding of legal theory and practice, in
addition to firsthand knowledge of the creative process that any songwriter must undergo.
Colleagues respect her skill set while artists identify with her as
a peer - knowing they can trust her as she not only represents them but is one of them! Her legal training
has given her the capacity and deftness to combine the subtle art of protecting an artist's work whilst
ensuring that the work is sufficiently promoted; the end goal always to enable unique creations to reach
perceptive ears!
Charlene has an acute knowledge of music licensing and publishing
across a range of platforms, as well as extensive experience of resolving music rights disputes and
collection society negotiations. A highly adept manager with the capacity for negotiation and management of
lucrative commercial deals, yet equally attentive to more custom, bespoke arrangements.
Charlene is at once both sensitive and strategic in striking the
correct balance to maximise the potential gains on a deal without compromising valuable relationship equity
that has been built over many years
She has always admired and championed an artist's ability to 'find
their own voice'. Whether she is working as part of a Youth Community Music programme, recording her own
vocals, providing backing vocals for other artists or working in a legal capacity, Charlene's work can be
characterized by this ethos which encourages others to find their own voice.
Accordingly, contracts must accurately represent and protect a
client's wishes and interests, while an artist's work should always carry their signature sound. Charlene
celebrates those who can humbly acknowledge and give a nod to their musical influences, without descending
into futile vocal mimicry!
Charlene shares the enthusiasm that echoes throughout the Soda Box
team for artistic creativity and advocacy of an artist's rights. As it pertains to synchronisation, Charlene
subscribes to the notion that the Artistry, Aesthetic and Audio must be perfectly aligned so that the
audience can benefit from the richest possible experience and the artists' intentions can be appreciated.
A film buff, Charlene will often be the last person in a cinema
screen paying close attention to each credit! This mirrors the early passion that she showed with albums and
completes the full circle between her love for both music and film!
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Fred Hanba aka Freddy Nyce
A&R
Fred started his career in the music industry as an intern for Tommy Boy Entertainment where he assisted the
A&R department with their research on the 12 volume Hip Hop Compilation “Hip Hop
Essentials.” He then became an assistant to the CEO, Tom Silverman, from whom he learned an extensive
amount about the music industry.
In 2009, Fred assisted Tom Silverman and Dave Lory with the relaunch
of the New Music Seminar. From 2009 through 2013 Fred reached out to, and coordinated with, thousands of
up-and-coming artists as the head of The New Music Seminar’s “Artist on the Verge”
project. This, along with Fred’s passion for music, secured his spot on the Tommy Boy team as a full
time A&R for the label from 2013 to 2016.
Fred always prioritizes artists and their music. He founded Freddy
Nyce Presents to curate, produce, and promote showcases that bring like-minded artists together while
exposing them to new and broader audiences. He also works as a manager, consulting, developing, and
connecting upcoming artists with other artists and industry professionals so they can effectively pursue
their passion.
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Mog Fry
A&R Bristol, UK
Mog Fry creates works of art from the heart through music, visual arts and creative writing. She celebrates
the joy of nature and strives to transcribe the gentleness and beauty of the world through her art and
music.
“I appreciate so much the beauty in simplicity and try to
reflect this through my own craft. I love discovering old poems for new songs. I am especially fond of
putting music to 20th century Imagist poems with ukulele and cuatro.”
In her most recent project Red Deer Sleeping, Mog took part in a
public art event called Sanctum, co-curated by Chicago based public artist and performer Theaster Gates and
Situations Bristol. Using reclaimed materials to build a structure inside the ruins of Temple Church, they
transformed the space into an intimate place of listening. For 24 days, 24 hours a day, selected Bristol
based musicians were invited to perform in the space.
“It was a unique opportunity to experience the ebb and flow of
Sanctum over 24 days and nights. In the changing light. Dawn. Dusk. Moonlight. Sunlight. Rain. Wind. A
beautiful tranquil space. A haven. A retreat. A sanctuary.”
Quiet tranquil spaces and solitude are essential for Mog as a
creative artist
“It is in these spaces that I find what truly resonates for me,
where I can really zone in, listen and develop ideas. I also love collaborating through improvisation where
intuition, exploration and play lead the way. Switching off the thinking mind. Being present. Allowing for
endless possibilities. This is when magical moments just happen. Accidental collisions turn into completely
surprising beauty. Unusual chemistry merges into wonder. That is the essence of improvisation and that is
how The Wraiths evolved.”
Mog co-founded The Wraiths with multi-instrumentalist, Jon Hunt, who
is also a member of Bristol based band Spiro. They began setting music to poetry by classic poets such as
William Blake, Alfred Lord Tennyson, Emily Dickinson and John Keats in 2004. They have released two albums
on Idyllic Records, ‘This is Charing Cross’ and ‘Welcome Stranger to this Place.’
They love to perform in interesting spaces which have included libraries, art galleries, museums, boats
gardens and churches, plus music, poetry and literature festivals including the internationally renowned
Glastonbury Festival. More recent projects include singing and playing trumpet for the band Snails. Snails
are an experimental pop band from Bristol founded by Daniel Weltman. Snails have released two 7”
vinyls and are currently recording an album to release later this year. Mog’s art work appears on many
of her musical projects and it is this synergy of music and art that is vital as one fuels the other. Her
experience in the visual arts covers a wide spectrum from print making - letterpress, linocut and woodblock
printing, web and graphic design, illustration and film.
“Communicating through art and music is an opportunity to
speak from the heart. It is a beautiful and gentle way to connect and continues to open the doors of
possibility.”
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Riccardo Onori
A&R Italy
Riccardo Onori is a Tuscan guitarist, songwriter, and producer extraordinaire.
A classically
trained guitarist (Scuola di Musica di Fiesole), he started playing when he was 14 years old. He developed
an early passion for jazz, and has participated in workshops with some of the world's top jazz musicians. In
1994, his jazz group, "The Riccardo Onori Trio" won the EuroJazz Contest in Oristano, Sardegna. He has
collaborated with a long list of Italy's top artists, most notably with the band Dirotto su Cuba and singer
Irene Grandi, playing on their tours and various cds. He also participated in the “Orchesta del
Titanic” project with Stefano Bollani.
From 2001, he has been part of the team of Lorenzo Cherubini, aka
Jovanotti, one of Italy's most renowned artists. He has been playing, touring, and co-writing with Jovanotti
for the past 15 years, participating in numerous Italian, European, and International tours.
In
2011, he performed with Jovanotti at the Bonnaroo Music Festival in Tennessee, where they were the first
Italian artists to perform on that stage, and in 2013 he took part in Jovanotti's “Backup” tour
held in stadiums throughout Italy. In 2014, they took that same tour to the “Rock in Rio” and
“Lollapalooza” festivals in Chile and Argentina.
In 2010, he co-wrote the song
“Baciami Ancora” for director Gabriele Muccino's film by the same name, which won the David di
Donatello award for best original soundtrack. In 2016, he participated in another award winning soundtrack,
this time for Muccino’s latest film, released in September, 2016, entitled “L’estate
addosso”, which won the award for best soundtrack at the “Festival del Cinema di Venezia".
Riccardo is a very active and prolific member of Italy's current
music scene, and we're honored to have him as part of our International A&R team.
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Lee Barbour
A&R
Lee Barbour is a musician, producer, and award winning film composer from Charleston, SC. As a guitarist, he
has performed and recorded with numerous internationally renowned artists, including guitar legend Joe Beck,
who called him "one of the best young jazz guitarists in the country", Fred Wesley (James Brown), Earl
Klugh, Jeff Sipe, Kebbi Williams (Tedeschi Trucks Band), Elise Testone (American Idol), and Cary Ann Hearst
(Shovels and Rope). As a composer, he has written music for trailers, documentaries, animation, commercials,
and feature films. Lee has taught guitar at The New York City Guitar School and The College of Charleston,
and continues to teach privately. He performs regularly and runs his own production company, Avant Garage,
producing original music for all visual media.
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Gian Piero Cremaschi
Graphic Design and Web Development
Piero, as we affectionately call him at SODA BOX, is our creative director of Web Development, Graphic
Design, and Online Assets. He brings a dozen years of cross-platform expertise to our e-storefront and
outreach initiatives, using his experience in the gastronomy, construction, fashion, music and art-direction
fields. Most recently, with Studio Dance Montreal-Paris, The Montreal Funk Festival, and Feralucia.
"I’m constantly motivated by ideas, by transcendent content.
I'm a great admirer of human talent, of the collective ethic and the amazing results that can be achieved
when empathy is a catalyst for professional relations. I love how, in the Arts, we need many different ways
to communicate, and how cultural diversity advances meaningfully this social development."
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Steven Masur
Entertainment Attorney
Steven Masur is a veteran entertainment attorney with over 30 years of experience working with artists, managers,
labels, distributors, and publishers on their deals, in the US and abroad. He authored one of the first comparative
international law texts on collective licensing in different companies.
In addition, Steven Masur has over 25 years of experience advising early, growth and enterprise stage companies in
emerging industries, and has worked on a wide variety of music technology companies and initiatives.
Steve brings a unique mix of legal, business, and strategic experience to
bear on client matters and is passionate about helping committed teams execute upon a path to success in new
markets, especially in the music business. Steve has been an early innovator in internet, software, entertainment,
games, mobile, and blockchain technologies. Steve has been recognized as a “Rising Star” and a “Super Lawyer” and
serves on a variety of corporate and nonprofit boards and industry associations. He regularly lectures and writes
about major issues in technology, venture capital, emerging industries, blockchain, cannabis, and, of course, the
music business.Steven Masur is a veteran entertainment attorney with over 30 years of experience working with
artists, managers, labels, distributors, and publishers on their deals. In addition, Steven Masur has over 25 years
of experience advising early, growth and enterprise stage companies in emerging industries, and has worked on a wide
variety of music technology companies and initiatives. Steve brings a unique mix of legal, business, and strategic
experience to bear on client matters and is passionate about helping committed teams execute upon a path to success
in new markets, especially in the music business. Steve has been an early innovator in internet, software,
entertainment, games, mobile, and blockchain technologies. Steve has been recognized as a “Rising Star” and a “Super
Lawyer” and serves on a variety of corporate and nonprofit boards and industry associations. He regularly lectures
and writes about major issues in technology, venture capital, emerging industries, blockchain, cannabis, and, of
course, the music business.
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Sir An-toné Alchemy
He's a poet, a marvel, a genie in a bottle… He's Sir An-Toné Alchemy, and he's the bandmember
you haven't met yet.
At SODA BOX MUSIC, Sir An-Toné is the purveyor of all things
sonic. That extra set of ears, that sweet new perspective, the heart that pumps lifeblood into your studio
mixes. He is analogue circuits, digital relays, spinning recorders and savvy devices. A turn-of-the-knob and
Sir An-Toné reveals the true depths of his power: helping you build the perfect audio signature for
your project.
Creative minds feed off creative environments. 1's and 0's to the
right, acoustic guitar and electric piano to the left, pure vocal tones straight down the middle. Sir
An-Toné helms the controls at state-of-the-art studios in Paris, Victoria, Barcelona, Montreal, Tel
Aviv, Auckland, and New York. He is joined by a highly experienced team of musical philosophers.
Collaborative, compassionate, thoughtful souls there to help you strike the perfect note.
Your new bandmember Sir An-Toné Alchemy knows what you like,
he's been listening. Shall we push some creative buttons, and capture your story for all to hear?