Equalizador

our team

  • Carolyn Baron

    Carolyn Baron

    Founder CEO + Owner

    Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native Carolyn Baron, a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health & Wellness industries.

    Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology and Film Arts from Bard, she was one of the early pioneers of international collaboration through the internet, and rose to become a leader in developing arts & health based business ventures, carving out niches in the USA, Italy, Canada, and the UK.

    Marrying the two disciplines resonated loudly with many, generating the modern "hipster" multi-billion dollar Health & Wellness sector we see today. During the 90's and 2000's, Carolyn would often be captured next to contessas, film stars, athletes, and some of the world's most renown industrialists, sharing her principles for positivity through self-expression and self-healing. This notoriety led to important collaborations within the music industry, as she was invited to write music for synchronization and record label initiatives, resulting in multiple placements in feature films, television programs, and industrials, and even hosted her own NBTMusic Radio blog series on "The Art Of Collaboration".

    "When I was growing up, music brought me the most joy… and basically saved my life". A fierce defender of artist rights, the company's motto, We're Listening, is a reflection of Carolyn's own evolution in connecting with art and with like-minded creative and business people.

  • Ron Thaler

    Ron Thaler

    Partner + Head of Music

    A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for his work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke Shields, Ron has been featured on more than 450 recordings, his musical collaborations having been heard upwards of 30 billion times and garnering 6 billion views.

    He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David Guetta, Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil Zappa, Simaku, Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.

    Ron's catalogue has itself benefitted from more than 100 music placements on The Cartoon Network, Coca-Cola, McDonald's, ESPN, MTV, Bravo, and with The Nashville Predators (NHL Hockey), on primetime TV programs The OC (Fox), One Tree Hill (WB), Lipstick Jungle (NBC), Laguna Beach (MTV), Sweet Sixteen (MTV), Auckland Daze (TVNZ), and Canada AM; and on major motion pictures featuring Jane Fonda, Jennifer Lopez, Danny Aiello, Angie Harmon, Joy Lenz, Brooke Shields, Andrew McCarty, and Tom Braidwood.

    Ron is now Head Of Music at Soda Box, splitting his time between crafting impactful and character-driven custom music tracks, mentoring and expanding the Soda Box roster of artists and creators, and propelling SBM's unique catalogue offerings into the hands of music supervisors, filmmakers, video-game creators, and boutique advertising firms.

  • Danielle C

    Daniela C.

    Head A&R + Artist Relations + Partner

    Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're likely to find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and colorful initiatives. At any moment you might see her diligently corralling new sounds, digging deep into our web matrix, positing thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying and conference strategies with our CEO and Head of Music.

    The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was taught at an early age how to merge old school sensibilities with new school ears.

    “I could sit for hours on end, with my father's big 224's pressed up to my ears, listening to those vinyls, those great creators, and totally get lost in it. They showed me the way, paved the road. They gave me an understanding of the passion I need to push, and the kind of true artistic integrity it takes to be part of the now”

    Pizzazz and sheer will continue to shape Daniela's visible desire to feel, smell, taste, and live her passions. And to explore. These aesthetic well-doings have led her down parallel paths of creative pursuit: running her own nouvelle-cuisine catering company, and building a successful career as a songwriter and performing artist.

    In 2008, with Canadian vocalist Addictiv, Daniela found success with her single Little Game breaking into the CHR Top-40 charts, securing two Canadian Radio Music Awards nominations in the Dance/Urban/Rhythmic class. Soon after followed collaborations with Miami-based rapper Pitbull and a feature on New York artist Papoose's single Everything.

    Her musical contributions continue to flourish, through associations with Ricky J, Carl Henry, Liquid (BV3), Distant Reckoning, Czar Records, and Double O Records. Along with songwriting/publishing commitments and her important work at SODA BOX MUSIC, Daniela finds herself drawn to stages far and wide, performing alongside Erykah Badu, Ja Rule, Tyrese, Usher, Ashanti, Master P and TLC.

  • Jonathan Shipman

    Jonathan Shipman

    Branding and Strategy

    Jonathan Shipman is a visionary leader in the content creation space with a career spanning from being named the first Head of Integrated production at McCann NY, a global advertising network, to Managing Director of Framestore NY, the international multi Oscar winning VFX house.

    Shipman was responsible for transforming Framestore's NY office from a single discipline VFX company to a multi platform offering with core competencies to include VFX, design, nose to tail production, and the first VR/AR studios.

    Under Shipman’s watch these dramatic changes led to Framestore creating the first group VR experience for Lockheed Martin/McCann’s Field trip to Mars winning 4 production company of the year awards along with 19 Cannes Lions.

  • Mark Roos

    Mark Roos

    Director Of Custom Music

    Mark Roos is an Emmy Award winning composer based in New York for film, television and advertising and successfully connects people in a powerful way through his compositions. He has composed for Jerry Seinfeld's Comedians in Cars Getting Coffee, American Pickers, Catfish, The Kardashians, Murder One, Microsoft and Pixar. Mark Roos also serves on the Board of Directors for the Society of Composers and Lyricists.

  • Craig Dodge

    Craig Dodge

    Custom Department + A&R East Coast

    Where would you expect to find an award winning, classically trained film, television, and video game composer, university professor, and international music & audio designer for National Geographic, the BBC, the NFL (National Football League), and the Discovery Channel? Well in Prince Edward Island, Canada, naturally!

    Meet Craig Dodge, SODA BOX MUSIC's intrepid A&R personality and Assistant Director of our Custom Music Shop. His responsibilities are many, his skill sets numerous, his shoulders broad. We are honored that he has put time aside to work with us, and help filmmakers, artists, and composers flourish and taste the fruits of building the perfect audio signature for their projects.

    His special touch can be heard on more than 100 films and television shows airing daily in 110 countries. He has written music for 35 video games on various platforms, also acting as lead audio designer for the projects. His ability to write in a variety of musical styles and genres, whether working in electronic environments or with full orchestras, has built him an impressive following among music supervisors and industry curators.

    In creating these unique soundscapes, Craig continues to shape the world's ears… just watch and listen to: Pawn Stars (History Channel), Catfish - The TV Show (MTV), Hardcore Heroes (History Channel), Al Capone : Icon (PBS), Tito vs. Bonnar: Winner Take All (Spike TV), American Pickers, Pawn Stars UK, Toddlers & Tiaras (TLC), Beasts of the Bayou (Discovery), River Monsters (Animal Planet), Real Housewives of Miami (Bravo), Gator Boys (Animal Planet), House of Horrors (Discovery), Big Bad Wood (National Geographic), Hot Listings Miami (Style Network), Caught on Camera (MSNBC), Don't Drive Here (Discovery), Hotel Impossible (Travel Channel), Stalked: Someone's Watching (Discovery), Grand Benders (MTV/BPMTV), Bloody Good (Discovery/Sony/IMAX), Turnaround King (National Geographic), Alaska Wing Men (National Geographic), Mrs. Eastwood & Company (E! Entertainment), Levantate (Telemundo), This is Life with Lisa Ling (CNN), Logitech, Barclay’s Premier League, New York Knicks Basketball (MSG Network), NFL, NHL, Fox Sports 1, Bell Media, Six Flags, Jergens…and on and on!

    For equal parts acoustic color panache and future-compelling hybrids, Craig is your man.

  • Charlene

    Charlene La-Toyah Holder

    Music Licensing (UK)

    Music is the thread that runs through everything that Charlene does! This sounds somewhat clichéyet it's true. Charlene probably started to sing soon after she began talking! She would do so with constant encouragement from her late grandmother and parents. She has early memories of playing the bass guitar whilst her dad played his rhythm guitar.

    Later, Charlene would transfer her musical knowledge by assisting with teaching in youth choirs and community music groups. She also had a deep passion for literature, often writing poetry and short stories, which was the perfect precursor to songwriting. An endless perusal of the credits on the album sleeves in her mum's record collection pointed to the beginning of Charlene's intrigue with Intellectual Property - wanting to know the roles of those credited whilst understanding the legal necessity of doing so.

    A keen and astute researcher, Charlene's prowess and deeply analytical approach to her studies and various projects, was recognised when selected to participate in a programme for exceptional students in Social Sciences at the London School of Economics. A joint honours degree in Law and Psychology followed, allowing Charlene to merge her passion for the Law and aptitude for Social Sciences.

    A talented songwriter of over 40 original works, and proficient vocalist, Charlene possesses the unique amalgam of an understanding of legal theory and practice, in addition to firsthand knowledge of the creative process that any songwriter must undergo.

    Colleagues respect her skill set while artists identify with her as a peer - knowing they can trust her as she not only represents them but is one of them! Her legal training has given her the capacity and deftness to combine the subtle art of protecting an artist's work whilst ensuring that the work is sufficiently promoted; the end goal always to enable unique creations to reach perceptive ears!

    Charlene has an acute knowledge of music licensing and publishing across a range of platforms, as well as extensive experience of resolving music rights disputes and collection society negotiations. A highly adept manager with the capacity for negotiation and management of lucrative commercial deals, yet equally attentive to more custom, bespoke arrangements.

    Charlene is at once both sensitive and strategic in striking the correct balance to maximise the potential gains on a deal without compromising valuable relationship equity that has been built over many years

    She has always admired and championed an artist's ability to 'find their own voice'. Whether she is working as part of a Youth Community Music programme, recording her own vocals, providing backing vocals for other artists or working in a legal capacity, Charlene's work can be characterized by this ethos which encourages others to find their own voice.

    Accordingly, contracts must accurately represent and protect a client's wishes and interests, while an artist's work should always carry their signature sound. Charlene celebrates those who can humbly acknowledge and give a nod to their musical influences, without descending into futile vocal mimicry!

    Charlene shares the enthusiasm that echoes throughout the Soda Box team for artistic creativity and advocacy of an artist's rights. As it pertains to synchronisation, Charlene subscribes to the notion that the Artistry, Aesthetic and Audio must be perfectly aligned so that the audience can benefit from the richest possible experience and the artists' intentions can be appreciated.

    A film buff, Charlene will often be the last person in a cinema screen paying close attention to each credit! This mirrors the early passion that she showed with albums and completes the full circle between her love for both music and film!

  • Fred Hand

    Fred Hanba aka Freddy Nyce

    A&R

    Fred started his career in the music industry as an intern for Tommy Boy Entertainment where he assisted the A&R department with their research on the 12 volume Hip Hop Compilation “Hip Hop Essentials.” He then became an assistant to the CEO, Tom Silverman, from whom he learned an extensive amount about the music industry.

    In 2009, Fred assisted Tom Silverman and Dave Lory with the relaunch of the New Music Seminar. From 2009 through 2013 Fred reached out to, and coordinated with, thousands of up-and-coming artists as the head of The New Music Seminar’s “Artist on the Verge” project. This, along with Fred’s passion for music, secured his spot on the Tommy Boy team as a full time A&R for the label from 2013 to 2016.

    Fred always prioritizes artists and their music. He founded Freddy Nyce Presents to curate, produce, and promote showcases that bring like-minded artists together while exposing them to new and broader audiences. He also works as a manager, consulting, developing, and connecting upcoming artists with other artists and industry professionals so they can effectively pursue their passion.

  • Moc Fry

    Mog Fry

    A&R Bristol, UK

    Mog Fry creates works of art from the heart through music, visual arts and creative writing. She celebrates the joy of nature and strives to transcribe the gentleness and beauty of the world through her art and music.

    “I appreciate so much the beauty in simplicity and try to reflect this through my own craft. I love discovering old poems for new songs. I am especially fond of putting music to 20th century Imagist poems with ukulele and cuatro.”

    In her most recent project Red Deer Sleeping, Mog took part in a public art event called Sanctum, co-curated by Chicago based public artist and performer Theaster Gates and Situations Bristol. Using reclaimed materials to build a structure inside the ruins of Temple Church, they transformed the space into an intimate place of listening. For 24 days, 24 hours a day, selected Bristol based musicians were invited to perform in the space.

    “It was a unique opportunity to experience the ebb and flow of Sanctum over 24 days and nights. In the changing light. Dawn. Dusk. Moonlight. Sunlight. Rain. Wind. A beautiful tranquil space. A haven. A retreat. A sanctuary.”

    Quiet tranquil spaces and solitude are essential for Mog as a creative artist

    “It is in these spaces that I find what truly resonates for me, where I can really zone in, listen and develop ideas. I also love collaborating through improvisation where intuition, exploration and play lead the way. Switching off the thinking mind. Being present. Allowing for endless possibilities. This is when magical moments just happen. Accidental collisions turn into completely surprising beauty. Unusual chemistry merges into wonder. That is the essence of improvisation and that is how The Wraiths evolved.”

    Mog co-founded The Wraiths with multi-instrumentalist, Jon Hunt, who is also a member of Bristol based band Spiro. They began setting music to poetry by classic poets such as William Blake, Alfred Lord Tennyson, Emily Dickinson and John Keats in 2004. They have released two albums on Idyllic Records, ‘This is Charing Cross’ and ‘Welcome Stranger to this Place.’ They love to perform in interesting spaces which have included libraries, art galleries, museums, boats gardens and churches, plus music, poetry and literature festivals including the internationally renowned Glastonbury Festival. More recent projects include singing and playing trumpet for the band Snails. Snails are an experimental pop band from Bristol founded by Daniel Weltman. Snails have released two 7” vinyls and are currently recording an album to release later this year. Mog’s art work appears on many of her musical projects and it is this synergy of music and art that is vital as one fuels the other. Her experience in the visual arts covers a wide spectrum from print making - letterpress, linocut and woodblock printing, web and graphic design, illustration and film.

    “Communicating through art and music is an opportunity to speak from the heart. It is a beautiful and gentle way to connect and continues to open the doors of possibility.”