Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native Carolyn Baron,
a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health & Wellness industries.
Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology and Film
Arts from Bard, she was one of the early pioneers of international collaboration through the internet, and rose
to become a leader in developing arts & health based business ventures, carving out niches in the USA, Italy,
Canada, and the UK.
Partner + Head of Music
A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for his
work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke Shields, Ron
has been featured on more than 450 recordings, his musical collaborations having been heard upwards of 30 billion
times and garnering 6 billion views.
He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David Guetta,
Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil Zappa, Simaku,
Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.
Head A&R + Artist Relations
Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're likely to
find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and colorful initiatives.
At any moment you might see her diligently corralling new sounds, digging deep into our web matrix, positing
thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying and conference strategies with
our CEO and Head of Music.
The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was taught
at an early age how to merge old school sensibilities with new school ears.
Custom Department + A&R East Coast
Where would you expect to find an award winning, classically trained film, television, and video game composer, university
professor, and international music & audio designer for National Geographic, the BBC, the NFL (National Football
League), and the Discovery Channel? Well in Prince Edward Island, Canada, naturally!
Sales & Licensing
Rosie Howe is an L.A. based music supervisor, licensor, and entertainment administration manager. Her clients include filmmakers,
producers, film & tv production companies, advertising agencies, tech companies, as well as brands in various industries.
Rosie advises on music selection and original music production, licensing strategies, artist relations, and serves as a proficient
Sales & Licensing / A&R
Adonis Tsilimparis is a born and raised New York City Composer and Music Supervisor. He began studying guitar and
piano at age 11. He played in several pop and rock bands before becoming a staff writer at commercial jingle
house called Fearless Music, where he wrote and performed commercial ads such as Pepsi, Crayola, Burger King,
Red Lobster and Verizon. He has also composed music for TV shows like ‘CSI:NY’, ‘NCIS’,
‘Keeping Up With The Kardashians’, ‘American Pickers’ and ‘20/20’. His recent
film credits include ‘Naked As We Came’ and ‘Dementia 13’. As a Music Supervisor, he
has worked on various Film and TV Projects including the documentary, ‘Recover’, the short feature,
‘A Lost Man’ and the upcoming full length feature, ‘The Dark Rite’.
Fred Hanba aka Freddy Nyce
Fred started his career in the music industry as an intern for Tommy Boy Entertainment where he assisted the A&R
department with their research on the 12 volume Hip Hop Compilation “Hip Hop Essentials.” He then
became an assistant to the CEO, Tom Silverman, from whom he learned an extensive amount about the music industry.
In 2009, Fred assisted Tom Silverman and Dave Lory with the relaunch of the New Music Seminar. From 2009 through
2013 Fred reached out to, and coordinated with, thousands of up-and-coming artists as the head of The New Music
Seminar’s “Artist on the Verge” project. This, along with Fred’s passion for music, secured
his spot on the Tommy Boy team as a full time A&R for the label from 2013 to 2016.
Fred always prioritizes artists and their music. He founded Freddy Nyce Presents to curate, produce, and promote
showcases that bring like-minded artists together while exposing them to new and broader audiences. He also works
as a manager, consulting, developing, and connecting upcoming artists with other artists and industry professionals
so they can effectively pursue their passion.
A&R Bristol, UK
Mog Fry creates works of art from the heart through music, visual arts and creative writing. She celebrates the joy
of nature and strives to transcribe the gentleness and beauty of the world through her art and music.
Riccardo Onori is a Tuscan guitarist, songwriter, and producer extraordinaire.
A classically trained guitarist (Scuola di Musica di Fiesole), he started playing when he was 14 years old.
He developed an early passion for jazz, and has participated in workshops with some of the world's top jazz musicians.
In 1994, his jazz group, "The Riccardo Onori Trio" won the EuroJazz Contest in Oristano, Sardegna. He has collaborated
with a long list of Italy's top artists, most notably with the band Dirotto su Cuba and singer Irene Grandi,
playing on their tours and various cds. He also participated in the “Orchesta del Titanic” project
with Stefano Bollani.
From 2001, he has been part of the team of Lorenzo Cherubini, aka Jovanotti, one of Italy's most renowned artists.
He has been playing, touring, and co-writing with Jovanotti for the past 15 years, participating in numerous
Italian, European, and International tours.
In 2011, he performed with Jovanotti at the Bonnaroo Music Festival in Tennessee, where they were the first
Italian artists to perform on that stage, and in 2013 he took part in Jovanotti's “Backup” tour held
in stadiums throughout Italy. In 2014, they took that same tour to the “Rock in Rio” and “Lollapalooza”
festivals in Chile and Argentina.
In 2010, he co-wrote the song “Baciami Ancora” for director Gabriele Muccino's film by the same
name, which won the David di Donatello award for best original soundtrack. In 2016, he participated in another
award winning soundtrack, this time for Muccino’s latest film, released in September, 2016, entitled “L’estate
addosso”, which won the award for best soundtrack at the “Festival del Cinema di Venezia".
Riccardo is a very active and prolific member of Italy's current music scene, and we're honored to have him as part
of our International A&R team.
Lee Barbour is a musician, producer, and award winning film composer from Charleston, SC. As a guitarist, he has
performed and recorded with numerous internationally renowned artists, including guitar legend Joe Beck, who
called him "one of the best young jazz guitarists in the country", Fred Wesley (James Brown), Earl Klugh, Jeff
Sipe, Kebbi Williams (Tedeschi Trucks Band), Elise Testone (American Idol), and Cary Ann Hearst (Shovels and
Rope). As a composer, he has written music for trailers, documentaries, animation, commercials, and feature films.
Lee has taught guitar at The New York City Guitar School and The College of Charleston, and continues to teach
privately. He performs regularly and runs his own production company, Avant Garage, producing original music
for all visual media.
Like most young professionals in the field, Emily brings a wide array of energy and experience to Soda Box. Graduating
from Northeastern University in 2015 with a Bachelor's degree in Music Industry, she has worked in many areas
of the music business, from venue marketing, to live sound/stage management, to studio recording and mixing.
Emily discovered her love for music licensing and publishing through an internship with AirCraft Music Library
in her third year at Northeastern. During her six month internship, she became well versed in PRO song registration,
data management, artist relations, and music placement. Along with working at Soda Box, Emily is also a part
time assistant to a well known entertainment lawyer in NYC, and a waitress at Knuckleheads, a local craft beer
bar/restaurant in her hometown, Wallingford, CT.
Gian Piero Cremaschi
Graphic Design and Web Development
Piero, as we affectionately call him at SODA BOX, is our creative director of Web Development, Graphic Design, and
Online Assets. He brings a dozen years of cross-platform expertise to our e-storefront and outreach initiatives,
using his experience in the gastronomy, construction, fashion, music and art-direction fields. Most recently,
with Studio Dance Montreal-Paris, The Montreal Funk Festival, and Feralucia.
Jennifer Newman Sharpe
Jennifer Newman Sharpe is a New York-based transactional entertainment attorney, whose clients include music distribution
companies, record labels, publishing companies, artists, songwriters, tech start-ups, managers, and others. Jennifer
advises entrepreneurial and creative businesses and individuals, serving as legal counsel, general strategist,
business development resource, and skilled negotiator.
Sir An-toné Alchemy
He's a poet, a marvel, a genie in a bottle… He's Sir An-Toné Alchemy, and he's the bandmember you haven't