our team

  • Carolyn Baron

    Carolyn Baron

    Founder CEO + Owner

    Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native Carolyn Baron, a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health & Wellness industries.

    Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology and Film Arts from Bard, she was one of the early pioneers of international collaboration through the internet, and rose to become a leader in developing arts & health based business ventures, carving out niches in the USA, Italy, Canada, and the UK.

    Marrying the two disciplines resonated loudly with many, generating the modern "hipster" multi-billion dollar Health & Wellness sector we see today. During the 90's and 2000's, Carolyn would often be captured next to contessas, film stars, athletes, and some of the world's most renown industrialists, sharing her principles for positivity through self-expression and self-healing. This notoriety led to important collaborations within the music industry, as she was invited to write music for synchronization and record label initiatives, resulting in multiple placements in feature films, television programs, and industrials, and even hosted her own NBTMusic Radio blog series on "The Art Of Collaboration".

    "When I was growing up, music brought me the most joy… and basically saved my life". A fierce defender of artist rights, the company's motto, We're Listening, is a reflection of Carolyn's own evolution in connecting with art and with like-minded creative and business people.

  • Ron Thaler

    Ron Thaler

    Partner + Head of Music

    A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for his work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke Shields, Ron has been featured on more than 450 recordings, his musical collaborations having been heard upwards of 30 billion times and garnering 6 billion views.

    He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David Guetta, Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil Zappa, Simaku, Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.

    Ron's catalogue has itself benefitted from more than 100 music placements on The Cartoon Network, Coca-Cola, McDonald's, ESPN, MTV, Bravo, and with The Nashville Predators (NHL Hockey), on primetime TV programs The OC (Fox), One Tree Hill (WB), Lipstick Jungle (NBC), Laguna Beach (MTV), Sweet Sixteen (MTV), Auckland Daze (TVNZ), and Canada AM; and on major motion pictures featuring Jane Fonda, Jennifer Lopez, Danny Aiello, Angie Harmon, Joy Lenz, Brooke Shields, Andrew McCarty, and Tom Braidwood.

    Ron is now Head Of Music at Soda Box, splitting his time between crafting impactful and character-driven custom music tracks, mentoring and expanding the Soda Box roster of artists and creators, and propelling SBM's unique catalogue offerings into the hands of music supervisors, filmmakers, video-game creators, and boutique advertising firms.

  • Danielle C

    Daniela C.

    Head A&R + Artist Relations + Partner

    Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're likely to find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and colorful initiatives. At any moment you might see her diligently corralling new sounds, digging deep into our web matrix, positing thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying and conference strategies with our CEO and Head of Music.

    The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was taught at an early age how to merge old school sensibilities with new school ears.

    “I could sit for hours on end, with my father's big 224's pressed up to my ears, listening to those vinyls, those great creators, and totally get lost in it. They showed me the way, paved the road. They gave me an understanding of the passion I need to push, and the kind of true artistic integrity it takes to be part of the now”

    Pizzazz and sheer will continue to shape Daniela's visible desire to feel, smell, taste, and live her passions. And to explore. These aesthetic well-doings have led her down parallel paths of creative pursuit: running her own nouvelle-cuisine catering company, and building a successful career as a songwriter and performing artist.

    In 2008, with Canadian vocalist Addictiv, Daniela found success with her single Little Game breaking into the CHR Top-40 charts, securing two Canadian Radio Music Awards nominations in the Dance/Urban/Rhythmic class. Soon after followed collaborations with Miami-based rapper Pitbull and a feature on New York artist Papoose's single Everything.

    Her musical contributions continue to flourish, through associations with Ricky J, Carl Henry, Liquid (BV3), Distant Reckoning, Czar Records, and Double O Records. Along with songwriting/publishing commitments and her important work at SODA BOX MUSIC, Daniela finds herself drawn to stages far and wide, performing alongside Erykah Badu, Ja Rule, Tyrese, Usher, Ashanti, Master P and TLC.