Founder CEO + Owner
Soda Box Music LLC is the brainchild of songwriter, international entrepreneur and Philadelphia native Carolyn Baron,
a 30-year management veteran of the Retail, Music, and Human Mindfulness and Health & Wellness industries.
Like many of today's top managers, Carolyn comes from an eclectic background. With a degree in Anthropology and Film
Arts from Bard, she was one of the early pioneers of international collaboration through the internet, and rose
to become a leader in developing arts & health based business ventures, carving out niches in the USA, Italy,
Canada, and the UK.
Partner + Head of Music
A 3-time Grammy Awarded & 11-time #1 Billboard Music Producer & Multi-Instrumentalist best known for his
work on Alicia Keys "No One" and his on-camera role on NBC TV's "Lipstick Jungle" alongside Brooke Shields, Ron
has been featured on more than 450 recordings, his musical collaborations having been heard upwards of 30 billion
times and garnering 6 billion views.
He has worked with multi-platinum selling and chart-topping artists Rob Thomas, Sophie B. Hawkins, David Guetta,
Slash, Taj Mahal, Willie Neslon, Debra (Debbie) Gibson, Moby, Lana Del Rey, Gwen Stefani, Dweezil Zappa, Simaku,
Ashlee Simpson, Sarah McLachlan, Al DiMeola, Judie Tzuke, Yoko Ono, and many many others.
Head A&R + Artist Relations + Partner
Daniela Crudup is the energetic, buoyant, and hardest working Head of Artist Relations (A&R) you're likely to
find anywhere. At SODA BOX she is the go-to, the glue that binds our multi-part activities and colorful initiatives.
At any moment you might see her diligently corralling new sounds, digging deep into our web matrix, positing
thoughts and advice on artist mix-tapes and outreach, or framing client-lobbying and conference strategies with
our CEO and Head of Music.
The daughter of Musical icon Herbert Marshall Crudup, a renowned pianist, composer and vocalist, Daniela was taught
at an early age how to merge old school sensibilities with new school ears.